crave the original

Red. Hot. Flavor.

A hot, spicy candy? Who’d of thought it? Invented in 1954, the famous Atomic FireBall is the original how-much-red-hot-flavor-can-you-handle candy. Before then, candy was sugar and spice and everything nice. It took the son of Ferarra Candy Company founder to shock and delight the world with a radical new flavor.

Atomic Fireball


When the Atomic FireBall was introduced, the capacity at Ferrara Pan was limited to 200 cases per day. Three weeks later, Atomic FireBall orders were rolling in for over 50,000 cases per day!


An estimated 15 million FireBalls are consumed per week by people all over the world, and the number continues to grow!