1. The first Now & Later bar was developed in 1962.
2. The name Now & Later was meant to suggest that children could, “eat some now and save some for later”.
3. The original Now & Later colors were red, green, and blue.
4. Since its creation in 1962, Now & Later has developed several unique flavors. Some of the most unique were: Rainbow, Thriller, and Blue Jeans. Currently, Now & Later comes in 12 flavors.