Hans Becher

General Manager, Seasonal

Hans oversees a team of experienced candy marketers managing more than 1,000 SKUs across the seasonal portfolio. Under his leadership, the Seasonal business has consistently delivered share of market growth and is recognized as an innovation leading manufacturer, helping Ferrara become No 1 in the Non-Chocolate Seasonal category.

Prior to joining the Ferrara Pan Candy Company in 2008, Hans held various retail, sales and marketing positions for companies including Pathmark Supermarkets, Brach’s Candy Co. and the New England Confectionery Co. A graduate of Rutgers University, Hans has nearly four decades of confections experience.

A member of the Candy Hall of Fame, Hans also is a Silver Candy Dish award recipient and a member of the National Candy Sales Association. He is a proud husband, father and grandfather, and remains active in the Milwaukee community.