Brach’s, SweeTarts get in the Easter spirit


jelly beans


A brand-new batch of sweets from Brach’s and SweeTarts is hitting shelves just in time for Easter.

Ferrara Candy, the parent company of both brands, announced new additions and product extensions to its portfolio.

The new Brach’s Purple Rain Tiny Jelly Bird Eggs contain berry, blueberry, blue raspberry and grape jelly bean flavors, and can be used as Easter egg fillers or candy dishes, the company said.

“As the non-chocolate seasonal confections leader, we are dedicated to providing our fans with the seasonal staples they have come to know and love, like Brach’s Classic Jelly Bird Eggs,” Peter Goldman, the senior director of Brach’s & Seasonal Confections of Ferrara Candy, said. “However, we also keep the category fresh by exciting and delighting candy lovers with new on-trend innovations, such as our new Purple Rain Tiny Jelly Bird Eggs. We’re thrilled to bring Easter’s favorite candies into thousands of fans’ homes to help them celebrate the Easter season.”

SweeTarts is also adding two new innovations to its lineup. The brand’s Jelly Beans products are now adding a sour twist to its flavors, and the new Ropes Bunny Box contains the brand’s chewy ropes.

Further information on the products can be found on the brand’s website or by visiting their social media channels.


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