Brooklyn Decker Harvests Black Forest Gummies
By Kyle O’Brien — 08/04/2018
Brooklyn Decker helped the folks of the Black Forest harvest gummy candies in a PR stunt in New York.
The Black Forest Gummy Harvest came to New York’s famed High Line park to share and celebrate ‘Juicy Gummies that Keep it Real.’ The candy company gifted residents a giant Gummy Tree, which rained down the gummy treats made with real fruit juice and simple ingredients.
Model, actor and mom of two Brooklyn Decker kicked off the activation in support of a sweet snack consumers can actually feel good about eating, according to the company.
Consumers stopped by to enjoy an array of gummies and see how the people of the Black Forest harvest juicy treats (fictionally, of course) and create fun and Insta-worthy moments.
In 2018, Black Forest launched the rather bizarre-but-engaging ‘So Juicy, Ja!,’ marketing campaign that personified the brands natural roots and ideals of deliciously soft and juicy gummies made with real ingredients. Conceptualized and produced by Joan Creative, the campaign introduced The People of the Black Forest to consumers, a previously unknown, natural civilization who have built their culture around harvesting land fertile with deliciously juicy gummies.
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