Deadpool Shows off His Tiny New Package in Trolli Campaign

Deadpool Shows off His Tiny New Package in Trolli Campaign

By Patrick Coffee — 05/07/2018

Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and announcing his new job as creative director for a certain tequila brand. He even appeared in mock ads during Lebanon’s recent election.

As the latest chapter in its marketing onslaught, the Marvel property announced a partnership with Trolli, maker of gummy candies. The two brands have come together in a mashup of the brand’s “Weirdly Awesome” identity and the quirky hero to create Sour Brite Tiny Hands, a new line of snacks.

Trolli’s agency of record, Periscope, led the campaign. The Minneapolis indie shop handled everything from creating the videos and out-of-home work to designing our hero’s package.

Trolli’s agency of record, Periscope, led the campaign. The Minneapolis indie shop handled everything from creating the videos and out-of-home work to designing our hero’s package.

Via Adweek.

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