Trolli Crafts 12-Lb. Gummies of James Harden’s Sneakers

Trolli Crafts 12-Lb. Gummies of James Harden’s Sneakers

By Erik Oster — 06/29/2018

In celebration of James Harden’s MVP title, Trolli’s artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden’s Adidas’ Harden Vol. 2s MVP edition sneakers.

The gummy creations contain a mix of raspberry, lemon, strawberry and blackberry-flavored Trolli candy.

The MVC (most valuable candy) sneakers go on sale today for a whopping $2,677, in reference to the number of points Harden racked up this season. All of the proceeds go to the Houston Rocket star’s charity, 3 The Harden Way.

“To us, James Harden is not just the most valuable player, he is an extremely valuable partner,” Trolli senior brand manager Allison Wyrwicz said in a statement. “By embodying Trolli’s Weirdly Awesome spirit every day, Harden has helped expose the world to all of the inventive and unexpected fun that our candy inspires. We wanted to thank and honor him in a way that we knew our favorite sneakerhead would appreciate.”

Via Adweek.

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