Innovation
The Future of Sweet Snacking

Through high-quality products, superior innovation, and a portfolio of loved brands, Ferrara continues to win in the sweet spot of snacking.
What does our future look like? From here, it looks pretty sweet! Our innovations are rooted in consumer insights and robust industry knowledge. We keep a pulse on trends and continuously delight consumers by quickly bringing new and innovative creations to market. Since December 2017, we have been backed by Ferrero, a global confections powerhouse with vast R&D resources to help propel our portfolio forward.
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Trolli Crunchy Crawlers
A dual-textural spin on Trolli’s classic sour gummy worm that delivers a thin, crunchy shell and a chewy, fruity center. Trolli Crunchy Crawlers is a mash up of two technologies Ferrara is known for – panning and gummies.
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Laffy Taffy Laff Bites
Poppable taffy bites are sure to delight with four flavors: Cherry, Strawberry, Green Apple and Blue Raspberry.
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SweeTARTS Twisted Rainbow Ropes
Featuring signature Soft & Chewy Ropes in a fruit punch flavor with a vibrant rainbow twist for a fusion of rainbow fruity goodness in every bite. This new product reflects one of the hottest candy trends: rainbows and bright natural colors.
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SweeTARTS Mixed Berry Bites
Featuring our signature Soft & Chewy Ropes Bites with three tangy berry flavors twisted together and filled with a delicately tart berry-punch filing for the perfect mix of berry in every bite.
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Now & Later Morphs
True to its name, as you chew Morphs, the flavor changes from one distinct flavor to another morphing from Cherry to Mango, from Lemon Lime to Strawberry, from Grape to Watermelon and from Blue Raspberry to Lemon.
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Fun Dip Sour
Lik-m-aid® Fun Dip Sour, offers a playful twist to a one-of-a-kind brand with three sour flavors - Strawberry Smackeroo, Watermelon Wammo and Tartastic Mystery flavor.