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Ferrara Candy Co. unleashing pipeline of ‘consumer-led breakthrough innovations’

The global pandemic has not halted new product development at the Ferrara Candy Company.

Inside Ferrara’s transformation of Keebler cookies

Under new ownership, the Keebler brand is beginning to roll out updated recipes and packaging for its cookie brands, as well as a new look for Ernie the Elf.

Trolli builds on 190% gain in e-commerce with new monster spots

Following a 2019 effort, the Ferrara brand spurred $12.8 million in new sales and a 100% lift in social media engagement.

Trolli Crunchy Crawlers bring a new taste sensation to gummy candy

Trolli has always celebrated being awesomely weird and the Trolli Crunchy Crawlers celebrate that idea in the best way. In order to appreciate this candy innovation you need to open a bag and take a bite.

SweeTARTS Celebrates Wonder Woman 1984 Film With Limited-Edition Golden Ropes Holders

We're a few months still from the delayed release of Wonder Woman 1984, the newest movie in the Wonder Woman series. All year, iconic candy company Sweetarts has been hyping the release of the film with fun new candy innovations, like the tropical punch-flavored Sweetarts Golden Ropes.

Bolstered By Sales Gains, SweeTarts Doubles Down On 'Be Both'

Motivated by gains in awareness and sales from last year’s “Be Both” campaign for SweeTarts, Ferrara Candy is putting a new push behind the creative concept targeting Gen Z consumers.

Everything You Need To Know About Laffy Taffy Laff Bites

There's nothing more refreshing than enjoying some fruity goodness on a hot summer day, whether it's your favorite smoothie, glass of wine or candy. If you're looking for a new and fun way to enjoy Laffy Taffy, then you need to try Laffy Taffy Laff Bites.

Ferrara Donates 20 Tons Of Candy, Cookies To Front Line, Health Workers

Ferrara Candy Co., Inc. has donated 20 tons of candy and cookies to date as a way to thank front-line workers and first responders during the COVID-19 pandemic, the candymaker reports.

SweeTarts Golden Ropes Wonder Woman 1984

SweeTARTS Golden Ropes are Wonder Woman approved

Candy and movies are a classic combination. The new SweeTARTS Golden Ropes are the perfect sweet treat to get excited about the upcoming Wonder Woman 1984 movie. While these candies might not be magical, they will make you want to grab another package.

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